[sword-devel] Often-requested yet never-available Bibles

David Haslam d.haslam at ukonline.co.uk
Mon Jul 27 02:28:26 MST 2009

"Why, oh why....?"

In a word, Marketing!

The NIV was very effectively marketed by the publishers. As a result, many
evangelical churches bought into the NIV, and have it as their pew Bibles.
As an evangelical myself, I am not "over the moon" about this, because it
put a substantial section of the evangelical constituency in hoc to a
commercial publisher!  This apart from any arguments relating to
translational principles, and choice of Greek text, etc, which would be
"off-topic" here. The effectiveness of the marketing drive led to decisions
being made by many churches without due consideration of the theological
principles at stake.

David Haslam

Barry Drake-4 wrote:
> Hi there .......
> Now - a rant - I see it as a great pity that so many people want the 
> NIV.  As a theologian, I never recommend this translation to my students 
>   as it has a party bias.  The entire translation team is from the 
> evangelical school.  The Good News (TEV) and the NRSV are two reliable 
> unbiased translations that I recommend to my students.  Both are 
> available in Catholic editions or as versions with apocrypha, and the 
> NRSV especially is a good study bible.  The NET bible too is an 
> excellent translation.  Why, oh why do so many people still want the NIV?
> God bless,
> Barry
> -- From Barry Drake (The Revd) minister of the Netherfield United 
> Reformed church, Nottingham see http://www.jesusinnetherfield.org.uk for 
> our church homepages).
> Replies - b.drake at ntlworld.com
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